Website Design & Strategy
Digital products that build trust, win clients, and free you up to do the important stuff (like run your business!)
I bring over a decade of experience in designing websites and apps. My approach goes beyond typical “website design” to creating tools that support and become an integral part of your business - combining a deep understanding of what you and your customers need with design savvy and the systems know-how to make it all work.
This includes:
Website design (and redesign!): I design to ensure your clients are able to find what they need (and sign up for your services!) quickly and easily.
Product Strategy: Your website or app isn’t a standalone piece of your business, it’s vital to your success. I can help you make it part of a holistic approach that supports your goals.
Integrations & Migrations: I can make sure your digital tools work together seamlessly.
Search & Performance: Implementing AEO and SEO strategy and analytics to track results.
Ongoing Maintenance and Site Updates: Beyond the initial design, I can help you keep your digital presence fresh and functional.
🌿 I am especially interested in working with individuals in travel, sustainability, and social good. Reach out and let me help you tell your story in ways that drive impact!
What I Offer
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New Website Builds
Starting from scratch? I design and build custom websites that tell your story beautifully. From initial strategy through launch, you get a site that looks incredible and is easy for you to manage.s.
What's included:
✓ Brand discovery and site strategy
✓ Custom design, including mobile-responsive layouts
✓ SEO fundamentals and performance set up
✓ Launch support & platform training
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Website Redesigns
Already have a site but it’s not not working for you? I'll reimagine your digital presence with fresh design, better user experience, and a platform that actually serves your goals.
What's included:
✓ Site audit & UX review
✓ Redesigned layout & visual identity
✓ Content restructuring
✓ Platform migration (if needed)
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UX & Product Design
For projects that go beyond a standard website, I provide user experience design for web and mobile applications. I use my background in product design to ensure your digital tools are intuitive and goal-oriented.
What's included:
✓ User flows and information architecture
✓ High-fidelity prototyping and user testing
✓ Interface design for digital products
✓ System audits to identify and fix user friction
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Maintenance & Growth
Keep your site running smoothly with ongoing design updates, content changes, and technical support. Think of it as having a web designer on retainer.
What's included:
✓ Monthly design updates
✓ Content additions & edits
✓ Monthly performance and SEO monitoring
✓ Quarterly strategy check-in
Recent Projects
Brand Strategy
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UX/UI Design
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Visual Identity
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Content Strategy
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Brand Strategy ⁕ UX/UI Design ⁕ Visual Identity ⁕ Content Strategy ⁕
Epicurious Adventure Travel
Transforming a standard food-travel site into a cultural stewardship brand.
THE CHALLENGE:
The original website failed to communicate the value or the sophistication of the services offered. Because the design lacked a professional finish, it didn't inspire confidence in potential clients. High-end travelers expect a certain level of polish, and the previous site’s disjointed look made it difficult for her target audience to trust her expertise.
THE APPROACH:
I rebuilt the brand from the ground up to establish immediate authority and trust. By introducing a "Private Lounge" aesthetic with deep jewel tones and heritage typography, the new site reflects the high-end quality of the actual travel experiences. I restructured the service pages to clearly define her unique niche, ensuring that every touchpoint feels like a professional, expert-led consultation.
Brand Identity
A grounded visual direction built on deep jewel tones and tactile textures. I paired the classic, high-contrast Playfair Display with the clean Inter sans-serif to create a look that feels both heritage-rich and modern. This replaced the unprofessional, generic travel site look with something that actually represents the business.
Voice & Tone
I rewrote the brand language from scratch to remove generic marketing fluff. The new voice is knowledgeable, unhurried, and human. It moves away from selling simple trips and instead positions her as a cultural steward who respects the history and the people of every destination.
Website Design
An editorial-style layout that lets stories and destinations breathe. By moving away from standard commodity grids, the design feels like a high-end magazine. This creates a more immersive experience for potential clients and establishes the credibility needed for a premium travel business.
THE RESULT:
The new brand presence immediately establishes the professional authority required to attract high-end travelers. It bridges the credibility gap by presenting a polished, cohesive identity that inspires confidence from the first click. Potential clients now get a clear sense of what it is like to work with Amanda—an expert who is thoughtful, personal, and deeply connected to her partners. This shift moved the conversation away from simple destination logistics to the deeper meaning behind the journey.
Ready to Elevate Your Digital Presence?
Let's create a digital experience your users (and your business) will love.